New trends in Food Technology in 2021
Due to the novel Coronavirus, there has been a shift in our food industry trends. This pandemic has accelerated the food industry to adopt new technologies that will help in the reduction of inefficiencies. Due to the pandemic consumers are also receptive to their immune system and are moving towards a greener side.
Let's look at the new food technology trends that will be seen in 2021
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Data and Traceability
According to Jean Pougnier, CEO of Crop Enhancement, part of that new health and food awareness comes down to data and traceability. Traceability will expand beyond food safety and production methods to encompass aroma, flavour, texture, nutritional benefits, and other aspects of food quality. It will be imperative for small growers in remote areas of the world who don’t have a seat at the table and lack long-lasting equity in their crops once sold to wholesalers.
● Plant-based food
Due to this pandemic, plant-based food trends are evolving. According to a consumer survey, most people are shifting towards plant-based alternatives in their diet and 100 % plant-based and hybrid products, mostly plant-based will prevail in the share market in future. People are looking towards plant-based proteins rather than animal-based due to which opportunities and challenges linked with regional consumer preferences and sustainability expectations are attracting attention.
● Food as medicine
Food as medicine technology refers to any service that shifts power to food as a means of health and they exist throughout the whole value chain. Despite the disarray caused by the global pandemic in the industries overall, it has created real business opportunities to emerge successfully. This can include consumer apps functioning as artificial intelligence (AI) nutrition coaches, foods featuring active ingredients backed by evidence, or personalized supplements aimed at improving your unique microbiome in a tailored manner.
● Transparency
The Innova Survey 2020 shows that 6 out of 10 global consumers are interested in how the food is produced, proof of where it comes from and assurance that it is safe. Transparency dominates consumer demand in 2021. Transparency involves meeting the ethical, environmental and clean label consumer demands effectively. Brands are adopting and pairing new packaging technologies such as invisible barcodes and near-field communication technology with creative, meaningful storytelling.
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